Privacy Policy
This Privacy Policy (“Policy”) is provided by Lyv Health, Inc. (“Lyv,” “we,” “us,” or “our”) and governs the collection, use, disclosure, and protection of personal information and health data obtained through your use of our website, mobile application, and affiliated services (collectively, the “Services”).
Your access to and use of the Services is conditioned upon your acceptance of this Policy. By accessing or using the Services, you agree to the terms set forth herein.
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1. Scope of Policy
This Policy applies to all users of the Services, including patients, visitors, and health professionals. It covers all personal data, protected health information (“PHI”), and other information collected, processed, or maintained by Lyv in the course of delivering care and related services.
Where applicable, this Policy supplements—but does not replace—Lyv’s obligations under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other state or federal health privacy laws.
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2. Information Collected
Lyv may collect, use, and maintain the following categories of information:
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a. Identifiers and Account Data
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Full name, contact information, date of birth, and demographic data
b. Health and Medical Data
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Symptom reporting, medical history, medications, allergies, lab test results, diagnostic assessments, and data shared via wearables or health-tracking tools
c. Communications
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Content of messages with Lyv providers or support staff, responses to surveys or questionnaires
d. Technical Data
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Device ID, IP address, browser data, usage logs, and session analytics
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3. Legal Basis for Processing
Lyv processes your personal and health information only where permitted by applicable law. Legal bases include:
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Consent, as provided through your affirmative use of the Services;
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Contractual necessity, for the provision of health services and communications;
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Compliance with legal obligations, including public health and regulatory reporting;
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Legitimate interests, such as internal research, quality assurance, and product development using de-identified information.
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4. Use of Information
Information collected may be used for the following purposes:
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To provide, coordinate, and manage healthcare and wellness services;
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To facilitate interactions between you and our licensed healthcare providers;
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To fulfill contractual obligations and deliver user support;
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To improve, maintain, and secure the Services;
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To conduct internal analytics and research using de-identified and/or aggregated data;
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To comply with legal, regulatory, or public health obligations.
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5. Sharing and Disclosure of Information
Lyv takes the confidentiality of your personal and health data seriously.
a. No Sale of Personal Information
Lyv does not sell, rent, or license your personal or health data to any third party.
b. Internal Use and Sharing with Providers
By using the Services, you consent to the disclosure of your health information—including lab test results, symptom logs, and related data—to our team of healthcare professionals and clinical staff, solely for the purposes of providing care.
c. De-identified and Aggregated Use
We may use or disclose data that has been de-identified in accordance with HIPAA standards for purposes including research, analytics, and product development. De-identified data is not subject to this Policy.
d. Service Providers and Contractors
We may share limited data with third-party vendors under binding contractual obligations. These parties act as “business associates” or processors and are prohibited from using data for any purpose other than providing services to Lyv.
e. Legal and Regulatory Compliance
We may disclose information as required by law, including in response to subpoenas, court orders, legal process, or to comply with applicable regulatory obligations. We reserve the right to report to law enforcement any activities that we reasonably believe to be unlawful.
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6. Data Retention
We retain personal and health data for as long as necessary to:
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Fulfill the purposes outlined in this Policy;
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Comply with medical record retention laws;
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Meet applicable legal, regulatory, and contractual obligations.
De-identified or anonymized data may be retained indefinitely.
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7. Security Measures
Lyv employs administrative, technical, and physical safeguards consistent with industry best practices and HIPAA Security Rule standards to protect your data. These include:
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End-to-end encryption
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Role-based access controls
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Secure cloud infrastructure
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Audit logs and monitoring
No system is completely immune to breach or misuse. You acknowledge and accept this risk by using the Services.
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8. Children’s Privacy
Our Services are not intended for or directed to individuals under 18 years of age. We do not knowingly collect data from children. If we learn that we have inadvertently collected personal data from a minor without parental consent, we will promptly delete such information.
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9. International Users and Data Transfers
If you access the Services from outside the United States, you understand that your data may be transferred to and processed in the United States, which may not provide the same legal protections as your jurisdiction.
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10. Your Rights and Choices
Subject to applicable law, you may request:
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Access to your personal data
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Correction of inaccurate or incomplete information
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Deletion of your personal data
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Restriction of data processing
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Data portability
All requests must be submitted to: hello@lyvhealth.co. We reserve the right to verify your identity before responding.
You may also opt out of marketing emails by using the “unsubscribe” link provided in such communications.
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11. Limitation of Liability
To the maximum extent permitted by law, Lyv Health, Inc. shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to loss of data, loss of use, or other intangible losses, resulting from unauthorized access, disclosure, alteration, or destruction of your data, except in cases of gross negligence or willful misconduct.
Your sole and exclusive remedy for dissatisfaction with the Services or this Policy is to discontinue your use of the Services.
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12. Changes to This Policy
We may amend this Privacy Policy at any time, and such changes will become effective upon posting. You are responsible for reviewing this Policy periodically. Your continued use of the Services constitutes your acceptance of any modifications.
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13. Contact Us
For any questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact:
Lyv Health, Inc.
Email: hello@lyvhealth.co